Month: June 2016

The Beatitudes of Church & Social Media

Today’s guest post comes from Benjamin DeCastro. He lives in Warren, RI with his wife Susan, and is a Marketing & Social Media Strategist.  He spent 15 years working for the largest furniture retailer in Southern New England as the Director of Promotions, Events & Media Relations which included marketing, creating ads, media planning & buying as well as the company’s spokesman.  Ben is also a musician, having played drums, keyboards & accordion for a number of bands – presently the drummer for the 2016 New England Music Awards Country Act of the Year – The Annie Brobst Band, based out of Boston, MA.  Read more about Ben at benjamindecastro.com or follow him on Facebook.

If you’re a small group leader, media volunteer, elder, pastor or staff person at a church you already know that Social Media is a great tool to use for connecting and outreach, however – there needs to a strategy behind how it’s implemented. It’s something that takes time. Regularly scheduling 2-3 hours per week to manage your various social media channels will keep your pages looking fresh, exciting, and inviting.

When I was thinking about this recently, I came up with this list of helpful tips that you can use to improve your Social Media plan.

Blessed are those who Like, they and their organization shall be liked.
Logistical Note: This can only be done via your laptop or desktop computer. For a page you want to like as your Church Page, right click over the “three dot photo” on the far right of the pages cover photo and select the option to “Like as your page.”
If you’re going to like a photo, status, link or event – you’ll need to select who you’re liking by clicking on the small image on the right side of the item you wish to like and change who you like from there – specifically for that event.

Blessed are those who respond to comments and messages on Facebook, for they shall be considered responsive.
Thoughtful, appropriate comments are always great! Jokes that need an explanation just don’t work, so don’t waste your time.

Blessed are those who regularly post, for they shall inherit engagement.
But remember – it’s got to be part of the plan – too much and you’ll get blocked!

Blessed are those who take photos for Facebook and Instagram, for they get the picture.
Be sure parishioners in the photo are ok with having their image posted in social media.

Blessed are those who Tweet relevant content, for they shall receive retweeted.
I know they’re important, but 10 individual tweets of each of the 10 Commandments has been done, many times before… just saying.

Blessed are those who utilize Facebook live during a Sunday morning service, for they shall be considered not-dead.
Be sure the person who does this uses a stand for the device they’re going live. Save people the trouble of purchasing motion-sickness pills.

Blessed are those who create events on the church Facebook page, for those events will be remembered and attended.
Even if you’re not getting a ton of RSVP’s – it will show up in the notifications of those who follow your page – it’s like the weekly bulletin you can’t throw away!

Blessed are those who boost posts thoughtfully and responsibly, for they shall see growth in a multitude of ways.
Be a good steward of the financial gifts that God has entrusted to you and strategically plan if you’re going to boost. Also, before you boost, be sure you take the time to review all the details before you place the order- this will help you maximize the potential for the budget you allocate as well as the audience you reach!

Blessed is the Pastor, who encourages check-in’s on a Sunday Morning, for he challenges people to virtually open the doors to their network in a very real way.
Not everyone will do this, but some will – and that helps boost the organic reach your page has!

Blessed is the multi-media team who actively recruits those of the congregation to share a testimony on video with permission to share it on the various platforms, for they shall be seen as approachable and not considered “Apple Geeks”
Do I really need to go into detail on this one?

I hope you found these both humorous and helpful. Facebook, Twitter, Instagram and almost every other social media platform can certainly be useful tools for outreach and ministry. Take the time to formulate the guidelines of how you’re going to utilize social media and seek out help from trustworthy sources when you need it!

Stay Social!
~bigBEN

Photo credit by Jaelynn Castillo.

Remedying Short Attention Spans

Short attention spans come easier and easier. The headlines of last month can get lost in the urgency of today’s news. We move from story to story at an alarming rate, sometimes without taking any time to reflect on the larger issues. Opinions get debated without little nuance or thoughtfulness. It can seem more information brings anxiety rather than peace.

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Remedying short attention spans begins with recognizing Christ’s grace. It requires us to redirect our focus to a greater reality rather than succumbing to distractions. In a world where everything seems urgent, the Gospel constantly reminds us of the resurrection of meaning. We can live life as those created in God’s image and restored by His forgiveness.

A new way of looking at engaging Scripture includes the habit of having a longer attention span. We need this simple practice and reminder of seeing God’s grace. Consider what Eugene Peterson says in Run with the Horses:

We live on the gossip of the moment and the rumors of the hour. It is not as if we never hear the truth at all, but we don’t realize its overwhelming significance. It is an extra, an aside. We have no sense of continuity. We respond to whims, sometimes good, sometimes bad. Then Scripture is placed before us. Words are assembled and arranged, and powerful patterns of truth become visible…Amnesia is replaced by recognition. Distraction gathered into attention.

Engaging Scripture has to do with cultivating an attentive heart to seeing God’s presence in the world around us. Not falling into the trap of worry, today’s headlines, and ventilated opinions, but coming to the place where we discover the Gospel in real life; seeing God’s grace in the everyday.

So today, read the Bible seeing the continuous work of God’s grace in the world around you. Take time to reflect on His faithfulness of yesterday. Slow down at a verse that stops you rather than reading for a quick self-help fix. Keep the Scripture as a reminder by writing it down or saving it on an app.

How can you recognize God’s continuous work rather than living with a short attention span?

Photo credit by Seth Doyle.

Breaking Bread

My Grandma grew up in New York City during the Great Depression. She developed a toughness in speaking her mind and defending what she considered right. Her life changed when she began to follow Jesus; radical grace complemented tough, gritty truth.

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The church I grew up attending had a special communion service. Fresh loaves of bread sat out in the front of the sanctuary. The pastor gave instructions to take the bread and find a person who you might have offended or needed to forgive. It became a tangible way for the church to practice forgiveness as Jesus taught.

On that particular night, Grandma approached the front. She took the loaf and turned to the pastor, “I have felt bothered and upset at you, and I would like to ask for forgiveness.” As they broke bread together, tears began to roll down their faces.

I have heard that story from my Grandma a dozen times. When she talks about that pastor, I can hear her admiration for him. It has become a powerful picture to me of forgiveness.

Consider the night that Jesus gave communion to His disciples. He broke bread with a man who would betray him. Another person would deny him. Almost all of them would abandon him. After Jesus had resurrected, he broke bread with these very same people for their reconciliation. The Savior, who taught on forgiveness, practice it to the people who hurt him.

The Gospel motivates us to break bread because Jesus has graciously broken bread for us. Breaking bread means putting aside our desire for revenge. It moves us from bitterness to compassion. And in a simple act of eating to stay alive, we come to see that we all need grace from our Savior.

Imagine a community of people who sought reconciliation instead constant bickering. People would see the love of Christ at dinner tables and perhaps the literal act of breaking bread like my Grandma. Sometimes before our tough conversations, we simply need a meal together.

Who has God called you to break bread with today? Maybe, you can take the first step of reconciliation like what Jesus has done for you.

Photo credit by Mike Kenneally.

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