Today’s guest post comes from Benjamin DeCastro. He lives in Warren, RI with his wife Susan, and is a Marketing & Social Media Strategist. He spent 15 years working for the largest furniture retailer in Southern New England as the Director of Promotions, Events & Media Relations which included marketing, creating ads, media planning & buying as well as the company’s spokesman. Ben is also a musician, having played drums, keyboards & accordion for a number of bands – presently the drummer for the 2016 New England Music Awards Country Act of the Year – The Annie Brobst Band, based out of Boston, MA. Read more about Ben at benjamindecastro.com or follow him on Facebook.
If you’re a small group leader, media volunteer, elder, pastor or staff person at a church you already know that Social Media is a great tool to use for connecting and outreach, however – there needs to a strategy behind how it’s implemented. It’s something that takes time. Regularly scheduling 2-3 hours per week to manage your various social media channels will keep your pages looking fresh, exciting, and inviting.
When I was thinking about this recently, I came up with this list of helpful tips that you can use to improve your Social Media plan.
Blessed are those who Like, they and their organization shall be liked.
Logistical Note: This can only be done via your laptop or desktop computer. For a page you want to like as your Church Page, right click over the “three dot photo” on the far right of the pages cover photo and select the option to “Like as your page.”
If you’re going to like a photo, status, link or event – you’ll need to select who you’re liking by clicking on the small image on the right side of the item you wish to like and change who you like from there – specifically for that event.
Blessed are those who respond to comments and messages on Facebook, for they shall be considered responsive.
Thoughtful, appropriate comments are always great! Jokes that need an explanation just don’t work, so don’t waste your time.
Blessed are those who regularly post, for they shall inherit engagement.
But remember – it’s got to be part of the plan – too much and you’ll get blocked!
Blessed are those who take photos for Facebook and Instagram, for they get the picture.
Be sure parishioners in the photo are ok with having their image posted in social media.
Blessed are those who Tweet relevant content, for they shall receive retweeted.
I know they’re important, but 10 individual tweets of each of the 10 Commandments has been done, many times before… just saying.
Blessed are those who utilize Facebook live during a Sunday morning service, for they shall be considered not-dead.
Be sure the person who does this uses a stand for the device they’re going live. Save people the trouble of purchasing motion-sickness pills.
Blessed are those who create events on the church Facebook page, for those events will be remembered and attended.
Even if you’re not getting a ton of RSVP’s – it will show up in the notifications of those who follow your page – it’s like the weekly bulletin you can’t throw away!
Blessed are those who boost posts thoughtfully and responsibly, for they shall see growth in a multitude of ways.
Be a good steward of the financial gifts that God has entrusted to you and strategically plan if you’re going to boost. Also, before you boost, be sure you take the time to review all the details before you place the order- this will help you maximize the potential for the budget you allocate as well as the audience you reach!
Blessed is the Pastor, who encourages check-in’s on a Sunday Morning, for he challenges people to virtually open the doors to their network in a very real way.
Not everyone will do this, but some will – and that helps boost the organic reach your page has!
Blessed is the multi-media team who actively recruits those of the congregation to share a testimony on video with permission to share it on the various platforms, for they shall be seen as approachable and not considered “Apple Geeks”
Do I really need to go into detail on this one?
I hope you found these both humorous and helpful. Facebook, Twitter, Instagram and almost every other social media platform can certainly be useful tools for outreach and ministry. Take the time to formulate the guidelines of how you’re going to utilize social media and seek out help from trustworthy sources when you need it!
Photo credit by Jaelynn Castillo.